Blackpink’s Lalisa starts a brand new ‘yadom’ trend

When fans saw it her photo, all Thai Swan brand inhalers were snapped up within hours,, prompting the manufacturer to issue an apology.

The Nation

The Nation



April 6, 2023

BANGKOKThai K-pop princess Lalisa “Lisa” Manoban recently released photographs of her birthday party. But one image of her hugging a friend stood out – not because her fans were interested in who she was hugging but more for what was in her hand.

She was holding a herbal inhaler, or “yadom”, and her fans were quick to identify it as the Thai Swan herbal inhaler formula 2. Within hours, all Thai Swan brand double-sided inhalers were snapped up, prompting the manufacturer to issue an apology.

In a Facebook post, the manufacturer Hong Thai Herbal said: “After receiving a great deal of interest, the Hong Thai herbal inhaler formula 2 is currently out of stock … The company will work quickly to boost production to satisfy all customers’ demand. Thank you to all customers for always supporting Hong Thai products and a special thanks to Lisa for boosting sales in just one night.”

Lalisa was born and raised in Thailand before moving to South Korea to pursue her K-pop dreams.

She debuted as a member of Blackpink in 2016 and has since become a very popular, influential icon, especially in Thailand.

She is also the first non-Korean artist to debut under YG Entertainment, one of the biggest music agencies in South Korea.

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