August 3, 2022
The “interest e-commerce” mode on Douyin, China’s short-video and e-commerce platform, allows users to tap on the screen and jump to a shopping page to buy the goods displayed in the video.
China’s e-commerce spawns new patterns to boost consumption
The "interest e-commerce" mode on Douyin, China’s short-video and e-commerce platform, allows users to tap on the screen and jump to a shopping page to buy the goods displayed in the video.
