China’s e-commerce spawns new patterns to boost consumption

The "interest e-commerce" mode on Douyin, China’s short-video and e-commerce platform, allows users to tap on the screen and jump to a shopping page to buy the goods displayed in the video.

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August 3, 2022

The “interest e-commerce” mode on Douyin, China’s short-video and e-commerce platform, allows users to tap on the screen and jump to a shopping page to buy the goods displayed in the video.

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