Akita Prefecture bear warning poster is “too cute” to convey danger, sends mixed messages

Gov. Norihisa Satake, who was at the committee meeting, said, “The images that invoke fear should be used.”

The Yomiuri Shimbun

The Yomiuri Shimbun

The Japan News

bear-poster2.jpg

The poster created by Akita Prefecture that warns people to be vigilant about bears. PHOTO: AKITA PREFECTURE/THE YOMIURI SHIMBUN

July 5, 2024

AKITA – A poster that warns people to be vigilant about bears looks a little too cute to convey the danger that the animals pose, a member of an Akita prefectural assembly’s budget committee pointed out on Wednesday.

The poster was created by the prefectural authority. On it, an adorable bear is seen peeking from behind some bushes. The words “Watch out for bears” are written on it.

A total of 35,000 posters were printed and have been distributed to the prefectural authority, municipalities and related organizations.

An official of the prefectural government in charge of the issue responded to the question, saying, “Indeed, as you have pointed out, I feel it is very difficult to convey the message of how serious the harm is with the poster. I will consider fixing the matter.”

Gov. Norihisa Satake, who was also at the committee meeting, said, “The images that invoke fear should be used.”

scroll to top