Officials get in character to boost tourism
The intensifying competition, performing with various creative videos to attract tourists, has recently become a popular social media trend in China.
Li Yingxue
Ancient craft of velvet flowers blooms again
The delicate flowers are made by Cai Zhiwei, the sixth-generation inheritor of velvet bird and flower making, a Beijing intangible cultural heritage.
China’s catering sector business bounces back
Diners return to restaurants after the optimisation of Covid response.
Modern technology a new frontier for cultural industry
"The recovery of the cultural industry in the post-pandemic era will accelerate and give rise to new vitality", said Professor Xiang Yong of Peking University.
Chasing storms as a hobby
In the past three years, Su Dike and his fellow storm chasers have visited over a dozen provinces, racking up a total distance of over 30,000 kilometres.