March 13, 2025
GEORGE TOWN – There is a growing demand for traditional baju Melayu, especially as Hari Raya approaches, with customers opting for the more classic designs over modern ones.
Trader Marziah Md Hashim, 45, said demand has surged in recent years as individuals seek to preserve their cultural roots while embracing modern designs and fabrics.
“The combination of tradition with contemporary fashion makes many customers seek out classic cuts reminiscent of the early days.
“It is not that individuals are rejecting modern designs, but I find that this year, they prefer the classic cuts,” she said when met at Komtar yesterday.
Marziah, who has been in the textile business for 25 years, said among the sought-after traditional baju Melayu designs by her male customers include Teluk Belanga and Cekak Musang, which are mainly made of cotton and satin.
She noted that her customers, especially working adults, preferred to stay true to tradition by going for loose fitting cuts in classic colours, which provides more comfort to the wearer.
“Business has yet to pick up as people will start shopping during the third and last week of Ramadan.
“Probably when the salaries and bonuses are in, then we can see business picking up,” she said, adding that her own line of baju Melayu ranges from RM100 to RM300, while prices for children start at RM50.
She said female customers tend to opt for more contemporary designs in a variety of colours.
“Women mostly prefer colours such as lilac, burgundy and navy blue, as well as pastel and earth-toned shades.
“Bright colours such as maroon, red and emerald green remain popular among those seeking an evergreen look,” she added.
Aliff Hamka, 62, said besides baju Melayu, kurta tops are also popular with his male customers at his shop in Komtar.
“Kurta top is popular because one can wear it with jeans or long pants, and is usually between RM50 and RM75 only,” he said.
Aliff, who has been in the business for nearly 30 years, observed that this year, people are opting for simpler Baju Melayu cuts.
“Customers now favour simplicity over extravagant designs, with affordability being their top priority,” he said.
He added that for the past few years, his business has been on the down side due to the influx of online sales of clothing items for festivals.
“People now like to buy online, especially the younger generation, and sometimes it is cheaper than buying from physical stores,” he said.
Businessman Muhammad Firdaus Md Nazir, 35, who was at Komtar with his wife and one-year-old baby, said they love to shop there for their Hari Raya clothes and cookies as the prices are affordable, coupled with a good selection.
Meanwhile, tailor Mohd Faid Ahmad Mustafa, 41, shared that he has been receiving jeans, trousers and shirts for alterations since the start of Ramadan.
“I am not sure if my customers get their clothes from online stores or from the shops, but they come to me mostly for alterations as they want a good fit, especially during Hari Raya,” he said.