China’s Gen Z turns to social media for car buying advice
The report finds that platforms like Douyin and Xiaohongshu now dominate the Gen Z purchase journey, replacing word-of-mouth recommendations and official brand channels with…
New viral job trend in Thailand: Relatives-for-hire for graduation ceremonies
The man, who uses the Facebook account name Anon, posted on Wednesday that he and five friends — four women and one man — are offering to act as stand-in relatives for…
French authorities set to investigate harassment of South Korean livestreamer in Toulouse
The incident occurred on May 7, when Yoo Yoon-jin, a South Korean content creator was livestreaming a walk, when a man on an electric scooter approached her from behind, shouting,…
South Korean politicians use ‘mukbang,’ YouTube livestreaming to engage with voters
This culture of connecting with fans through casual livestreaming is a staple of the K-pop industry, but has now seeped into the realm of politics.
‘Smile at me’: Cancer-fighting South Korean senior influencer inspires with strength, grace
Before the diagnosis, her videos mostly focused on living a productive and inspirational life. But the topic of her posts changed after her diagnosis to show the entire journey…
When YouTube replaces TV, news and politics: what South Korea learned the hard way in 20 years
More than just entertainment, YouTube has become the dominant stage for news, activism, disinformation and cultural exports, reshaping South Korea’s digital life more profoundly…
In Thailand, Ayutthaya Police’s loft-style room Facebook post goes viral
It was an innovative idea to warn against law-breaking, where police at the Wang Noi Police Station offer a 31-square-metre one-bedroom unit with free breakfast — all at no…
Viewpoint: Do the Chinese TikToks ‘exposing’ designer brands spell the end of luxury?
The enthusiastic comments in the videos expose something deeper: a growing preference for buying fake and, consequently, a declining appreciation for luxury brands.
Virtual romance, real money: Why some Singaporeans spend 4 figures for love in ‘Deepspace’
In the game, players adopt the female lead’s perspective in its sci-fi fantasy story, and can battle monsters and go on dates with any of the five virtual eligible bachelors who…
ChatGPT hits 1.2m daily users in Korea amid Ghibli-style AI-generated image trend
The AI chatbot recorded a record 1,252,925 daily active users in South Korea on Thursday, a sharp increase from 799,571 on March 1.