Google’s AI search service available in Japan on trial basis

With the new Search Generative Experience, users can type questions into the search engine and get relevant information without reading through several websites.

The Yomiuri Shimbun

The Yomiuri Shimbun

The Japan News

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Google’s headquarters in Mountain View, California. PHOTO: THE YOMIURI SHIMBUN

August 31, 2023

TOKYO – Google’s generative artificial intelligence search engine arrived Wednesday in Japan on a trial basis.

Introduced in the United States in May, the U.S. big tech company made Japan the second nation to have access to Search Generative Experience (SGE).

This February, U.S. tech giant Microsoft launched the generative AI-powered version of its rival search engine, Bing.

SGE is operated separately from Google’s conventional search engine and its generative AI service Bard.

At the moment, it is available free to users who register with Google’s Search Labs app for experimental services.

With SGE, users can type questions into the search engine. While the conventional search engine displays links, the SGE service displays text generated based on search results, allowing users to get relevant information without reading through several websites. Users can then ask follow-up questions in a conversational style.

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