June 22, 2023
KUALA LUMPUR – Thanks to a growing consumer awareness of ethical, sustainable and clean ingredients and practices involved in the making of beauty and skincare products, consumers these days are more discerning about skincare.
They also want to know how it was made and the greater impact on the planet and communities, beyond their own personal care.
In this ever-evolving industry, analysing the driving forces behind consumers’ buying trends is causing businesses to adapt and develop innovative products that cater to their customers’ needs.
Consumers are demanding products that align with their values, resulting in a surge in the popularity of clean, halal, vegan and cruelty-free beauty and skincare options.
Here’s what homegrown brand representatives say are driving the beauty market.