October 22, 2025
PETALING JAYA – Malaysian holidaymakers en route to Thailand are making pit-stops in Perlis and Kelantan, boosting domestic tourism in these two border states.
The two northern states are also benefiting from a growing appetite among Malaysians for unique, budget-friendly experiences.
According to figures from the Department of Statistics Malaysia(DOSM), Perlis and Kelantan saw the biggest percentage growth in domestic tourism among all states and federal territories last year.
Perlis recorded 3.2 million arrivals in 2024, up 65% from the year before, while Kelantan saw a 39% jump to 10.5 million visitors.
Malaysian Tourism Federation (MTF) president Dr Sri Ganesh Michiel said many travellers stopped over in border towns on their way to Thailand, which translated into more overnight stays and higher local spending.
“At the same time, the cultural, culinary and heritage richness of both states appeals to Malaysians looking for authentic and affordable experiences,” he said.
The surge coincides with the Visit Perlis 2024-2026 and Visit Kelantan 2024 state-led tourism campaigns.Sri Ganesh said improved accessibility and stronger promotional efforts by local authorities had further spurred growth, with shifting travel behaviour also playing a role.
“Malaysians are increasingly drawn to budget-friendly, culturally immersive and less mainstream destinations. Perlis and Kelantan, with their border-town character and authentic local identity, are well-positioned to capture this demand.”
Sri Ganesh cautioned that tourism growth must be carefully managed to ensure long-term benefits.
“Communities must be guided to step out of their comfort zones and actively participate in tourism, whether through hospitality, cultural activities or entrepreneurship.
“A balance of community empowerment and regulatory oversight will be key to sustaining growth,” he added.
For local businesses, the surge is already paying off.
Country Road Homestay director and manager Thow Ren Ning, 25, said most of her guests were families organising reunions or couples on honeymoon.
“Many Malaysian tourists, especially from big cities like Kuala Lumpur or states such as Penang are now choosing to visit Perlis.
“They are captivated by the natural beauty, tranquillity and privacy here,” she said.
She said the influx had boosted the state’s economy, with more traders active at tourist spots and visitors willing to spend because prices were reasonable.
“Our business income has grown,” she said, noting that the friendliness of locals and Perlis’ calm environment encouraged repeat visits.
Another homestay owner, Nurul Izwani, said she had received overwhelming bookings both online and offline in recent months.
On social media, Malaysians have been sharing travel tips and trip highlights from their vacations in the northern states.
Twitter user @fatinizzatyy recommended Bukit Chabang, where visitors can interact with goats, as well as Timah Tasoh, Kampung Wai and Padang Besar Street for food hunting.
She also suggested Mardi Perlis, known for its fruit buffets, plantations, and a mini zoo.
Another user, @afz.ainnurzaini, encouraged others to visit Kampung Warna Warni to ride a three-wheeled motorbike.
“There are seven villages in Kampung Warna Warni, and it has been designated as the ‘kampung angkat’ (foster village) of Perlis Diraja.
“It is very unique and creative,” she said.
She added that her group also climbed the steps to the Tuanku Syed Putra Bridge, where strong winds made the visit especially memorable.
TikTok user Ezza shared tips on taking a boat ride at Kampung Wai, Perlis — a post that drew 21,600 likes and 14,900 shares.
However, not all locals are equally enthusiastic about the surge.
User @neenabasir expressed mixed feelings, noting that popular eateries, particularly breakfast spots, were becoming overcrowded, while traffic congestion made it harder for residents to go about their day.
Despite the inconvenience, she thanked visitors for supporting Perlis’ tourism industry and jokingly reminded them not to forget to return home after their holidays.
On TikTok, Sandra Hanayu shared her experience visiting 11 places in Kelantan, which includes Pasar Siti Khadijah, the Kelantan state museum, Istana Jahar, and Museum Diraja.
Her posting received 57,000 likes, 1,212 comments and 14,200 favourites, with many expressing their interest to explore attractions in the state.