Peacocks lead to success in hometown business

Known as the "golden peacock", Sun Jiaojiao’s business of selling peacock feathers as a series of tourism products continues to grow, developing rural tourism in the area.

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Sun Jiaojiao with her peacocks in Weiying town, Suqian city, East China's Jiangsu province. [Photo/VCG]

May 25, 2022

BEIJING – Sun Jiaojiao decided to return to her hometown in 2017 to start a business raising peacocks. Thanks to e-commerce, her business continued to grow, with annual output value of nearly 2 million yuan ($299,800). Last year, Sun began selling peacock feathers as a series of tourism products, developing rural tourism and supporting rural revitalization, and became known as the “golden peacock” of Weiying town, in Suqian city, East China’s Jiangsu province.

Sun Jiaojiao with her peacocks in Weiying town, Suqian city, East China’s Jiangsu province. [Photo/VCG]

Sun promote products via a livestream in Weiying town, Suqian city, East China’s Jiangsu province. [Photo/VCG]

Sun feeds peacocks in Weiying town, Suqian city, East China’s Jiangsu province. [Photo/VCG]

Tourists visit Sun’s workshop in Weiying town, Suqian city, East China’s Jiangsu province. [Photo/VCG]

Sun feeds peacocks in Weiying town, Suqian city, East China’s Jiangsu province. [Photo/VCG]

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