December 15, 2025
HO CHI MINH – Nearly 30 leading phở brands from across Việt Nam and overseas Vietnamese communities are gathering in central HCM City, turning the former Tax Trade Centre area on Nguyễn Huệ pedestrian street into a lively phở space on December 13 and 14.
The event marks the opening of the Phở Day Festival 2025, held under the theme “Elevating Vietnamese rice, spreading to the five continents”, and has attracted large numbers of residents, visitors and culinary professionals.
Visitors sample a wide range of regional pho specialities from across Vietnam at the festival. PHOTO: VIET NAM NEWS
Carefully prepared trays of pho ingredients, including sliced beef, meatballs, and side dishes, are ready to serve thousands of visitors at Pho Day. PHOTO: VIET NAM NEWS
In addition to tasting different varieties of phở, visitors can watch on-site demonstrations of rice noodle making, broth preparation and final assembly, highlighting the craftsmanship behind the dish widely regarded as a symbol of Vietnamese cuisine.
Bowls of hot pho are neatly arranged and ready to be served, showcasing the rich, traditional flavours at Pho Day. PHOTO: VIET NAM NEWS
At the opening ceremony, Deputy Minister of Industry and Trade Phan Thị Thắng said phở is not only a traditional food but also a cultural product with global reach, contributing to the promotion of Việt Nam’s image and creating trade opportunities for sectors such as rice, spices and processed foods.
A chef ladles steaming broth as part of live pho cooking demonstrations at the Pho Day Festival 2025 in HCM City. PHOTO: VIET NAM NEWS
Families spend the weekend enjoying bowls of pho at the Pho Day Festival 2025 in HCM City. PHOTO: VIET NAM NEWS
Crowds of locals and visitors queue at a pho stall during Pho Day, creating a lively atmosphere throughout the event. PHOTO: VIET NAM NEWS
Looking back on the nine-year journey of Phở Day, observed annually on December 12, Trần Xuân Toàn, Deputy Editor-in-Chief of Tuổi Trẻ newspaper and head of the organising committee, said the dish’s vitality is reflected in its growing presence at home and abroad. He noted that celebrations are taking place not only in HCM City and Hà Nội but also in countries including France, Poland, Australia and Japan.
After nearly a decade, Phở Day has become an annual cultural and culinary event, positioning phở as both a national dish and a bridge connecting Việt Nam with the world.