Raya fashion, lifestyle take centre stage in Brunei

Now in its eighth edition, the Let's Raya 2026 lifestyle showcase returns with a refreshed concept, presenting a Raya Luxe experience through an expanded line-up of international and local brands across various categories.

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Her Royal Highness Princess Hajah Amal Rakiah at the event. PHOTO: CONTRIBUTOR/BORNEO BULLETIN

March 13, 2026

BANDAR SERI BEGAWAN – Let’s Raya 2026, organised by ThEventCo, was launched at the International Convention Centre (ICC) in Berakas yesterday. Now in its eighth edition, the Raya lifestyle showcase returns with a refreshed concept, presenting a Raya Luxe experience through an expanded line-up of international and local brands across various categories.

Her Royal Highness Princess Hajah Amal Rakiah officiated the opening ceremony.

Positioned as a premier Raya retail and lifestyle platform, Let’s Raya continues to bring together curated fashion labels, festive goods and lifestyle products, providing visitors with a destination to prepare for the upcoming Hari Raya celebration.

Themed ‘Raya Dalam Setiap Detik’, the eighth edition reflects the idea that the spirit of Raya is present in every moment through traditions, people and memories. The symbolism of the number eight, representing infinity, reinforces Raya as a continuous cycle of gratitude, togetherness and traditions passed down across generations. Let’s Raya 2026 invites visitors to experience the moments together while completing their festive preparations and creating lasting memories with family and friends.

Visitors can explore a range of offerings beyond fashion, including skincare, cosmetics, kuih Raya and other festive essentials, alongside exclusive Raya collections from renowned Malaysian brands as well as local favourites.

Adding an interactive element to this year’s event is the newly introduced DIY Zone, where visitors can personalise tote bags using a selection of specially designed pre-printed badges.

The badges feature illustrations inspired by Bruneian landmarks, iconic local kuih and dishes, as well as festive Raya décor and elements, allowing visitors to customise their tote bags while reflecting aspects of Brunei’s culture and the spirit of the festive season.

The activity offers visitors an engaging experience and a personalised keepsake from Let’s Raya 2026.

Let’s Raya 2026 continues to strengthen its position as one of Brunei Darussalam’s premier Raya retail events, bringing together fashion, lifestyle and festive traditions in celebration of the Hari Raya season.

The event will run until Sunday from 10am to 11pm daily.

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