July 6, 2026
THIMPHU – Bhutanese households spend an average of Nu 27,689 annually on routine religious and ceremonial activities, according to the Household Consumption and Expenditure Survey (HCES) 2025.
A new analysis by the National Statistical Bureau (NSB) shows that the cost of maintaining these traditions is not shared equally. While wealthier households spend more in absolute terms, ritual expenditure accounts for a larger share of the budgets of poorer families.
The average, however, masks a wide disparity among households. The median household spends Nu 12,000 annually, less than half the average, indicating that a smaller number of households with high ritual expenses significantly raise the national average.
Meanwhile, nearly one-third of households (31.8 percent) reported no ritual spending during the survey period.
The findings show that ritual expenditure is not a uniform household expense but varies significantly depending on economic status, location, household characteristics, and social factors.
Poorer households carry a heavier burden
In absolute terms, ritual spending increases with household wealth. Households in the poorest consumption quintile spend an average of Nu 13,539 annually, while those in the richest quintile spend Nu 45,130, more than three times as much.
However, when measured as a share of household consumption, the pattern reverses.
The poorest households spend 5.9 percent of their total consumption on rituals, compared with 3.5 percent among the richest households.
A similar pattern is observed between rural and urban households. Rural households allocate about 6.4 percent of their consumption to rituals, compared with 2.5 percent among urban households.
The report notes that ritual expenditure therefore rises with income in absolute terms but becomes a greater financial burden for households with fewer resources.
Female-headed households spend more
One of the strongest patterns identified in the study is the difference between male- and female-headed households.
Female-headed households spend an average of Nu 32,341 annually on rituals, compared with Nu 24,879 among male-headed households.
The difference remains significant even after accounting for factors such as household income, age, education, household size, location, and housing quality.
The NSB’s analysis found that male-headed households spend approximately 43 percent less on rituals than female-headed households.
The report suggests that household responsibilities and social circumstances may influence this pattern. Female household headship in Bhutan is often associated with circumstances such as widowhood, separation, or the migration of spouses, which may also shape household obligations and social expectations surrounding rituals.
Age and education influence spending patterns
Age emerged as another important factor affecting ritual expenditure.
Households headed by people under the age of 35 spend an average of Nu 16,647 annually on rituals. This rises to Nu 27,860 among those aged 35 to 50, Nu 34,082 among those aged 51 to 65, and Nu 35,472 among household heads aged over 65.
The study found that households headed by older individuals tend to spend significantly more on rituals than younger households.
Education, meanwhile, showed the opposite trend.
Compared with households headed by individuals without formal education, those with primary education spend about 29 percent less on rituals, while households with tertiary-educated heads spend about 54 percent less, after controlling for other factors.
The findings indicate that educational attainment is associated with changes in ritual spending behaviour beyond differences in income alone.
Western region records higher ritual spending
The study also reveals a clear geographical pattern in ritual expenditure, with households in western Bhutan recording higher spending than those in many southern and south-eastern dzongkhags.
Haa, Paro, Punakha, and Wangdue Phodrang are among the dzongkhags with higher ritual expenditure, while Chhukha, Samtse, Samdrup Jongkhar, and Tsirang are among those with lower spending.
The NSB describes the trend as a “broad west-south gradient in ritual expenditure intensity”.
For general ritual activities such as prayers, offerings, and ceremonial services, the difference between the highest- and lowest-spending dzongkhags was Nu 38,851.
Health-related rituals, which include prayers and ceremonies performed during illness or misfortune, showed a similar but less pronounced pattern, with a difference of Nu 7,927 between the highest- and lowest-spending dzongkhags.
Culture, wellbeing, and household pressure
The study also found that larger households tend to spend more on rituals. Households with six or more members spend an average of Nu 38,998 annually, compared with Nu 23,540 among households with one to three members.
Interestingly, housing quality, often considered a measure of long-term wealth, was associated with lower ritual expenditure after accounting for income and other factors.
The NSB notes that this suggests ritual spending may be more closely linked to a household’s current consumption capacity than to accumulated assets.
The findings present a complex picture of ritual expenditure in the country. Religious and cultural practices continue to play an important role in household life, but the financial implications vary widely across society.
For many Bhutanese families, rituals are not occasional expenses but part of the rhythm of everyday life. From rimdo and lochoe to sang offerings, butter lamps, and prayers performed during illness or misfortune, religious practices remain deeply woven into household decisions.