K-beauty wears US crown — Can it survive tariff test?
K-beauty’s success formula, rooted in the global K-content wave and lab-based innovation, has worked its magic worldwide, but it’s the affordability and e-commerce factors…
Style
Overdressed Filipino travelers? Let people wear what they want
The discourse also revealed even deeper implications: that many upper-class Filipinos feel entitled to gatekeeping travel as a luxury only they can dabble in.
In every trendsetter’s make-up bag, K-beauty brand 3CE is taking on world
Under L'Oreal’s stewardship, 3CE has more than doubled in size, its presence steadily radiating outward from Seoul to the wider world.
Are luxury brand deals creating hierarchy among K-pop idols?
As more idols become ambassadors for high-end labels, concerns grow over fan comparisons, teen materialism and inequality in group branding.
Viewpoint: Do the Chinese TikToks ‘exposing’ designer brands spell the end of luxury?
The enthusiastic comments in the videos expose something deeper: a growing preference for buying fake and, consequently, a declining appreciation for luxury brands.
Dermatologists on why brown people need to wear sunscreen too
For people with more melanin, skin takes longer to burn. But remember, just because it takes longer to burn does not mean it will not burn.
This Eid in Pakistan, the fashion spotlight was on the men
Pakistan's male celebrities turned heads for their choice in pants.
What the rise of Filipinos at major fashion weeks means for the local style scene
The rise of Filipino public figures at fashion weeks can be attributed to their ability to bring in media impact value, which helps brands identify the monetary gain they’d…
Back to basics: More Malaysian shoppers opt for classic cuts this Hari Raya
A trader said demand has surged in recent years as individuals seek to preserve their cultural roots while embracing modern designs and fabrics.
Not so free: The irony of South Korea’s ‘free size’ fashion
Free size in South Korean fashion is a label that fits the industry better than the consumer.