Samyang’s Buldak hot sauce goes viral with fiery global campaign
The campaign leverages meme-inspired humor and vertical video formats to align with digital content consumption trends.
The Korea Herald
South Korean President Lee Jae-myung vows dividend boost, transparency in capital market
The remarks came as South Korea's stock market hit a three-year high, extending a winning streak that started with his inauguration the previous week.
Am I drugged driving? Public concern rises after Korean comedian Lee Kyung-kyu incident
Concerns grow over driving safety amid increased prescription drug use for mental health issues.
Seoul halts loudspeaker broadcasts to North Korea
Decision aimed at easing tension with Pyongyang per the presidential office.
‘Loyalty and victory’: BTS’ RM and V discharged, Army welcomes them back
RM, wearing sunglasses, appeared playing the soundtrack from the Japanese anime “Detective Conan” on a saxophone. V followed with a broad smile and a large bouquet in hand.
South Korean President Lee Jae-myung’s economic playbook: big spending, bigger control
Kim has outlined a vision for what he calls “structurally transformative fiscal policy” — redirecting Korea’s accumulated wealth into active circulation to spur…
3 South Korean nationals who illegally entered Myanmar handed over
In order to ensure that deportation operations are systematic and convenient, officials have inspected the deportation processes of the departmental joint teams, the completeness…
South Korean President Lee Jae-myung picks vice ministers for finance, foreign affairs, industry
The nomination was aimed at safeguarding national interests by quickly deploying human resources amid economic recession in Asia's fourth-largest economy, the presidential office…
Seoul uncorks brewery tours, liquor-making classes for foreigners
Korean rice-based alcoholic drinks, including takju — also known as makgeolli, yakju — also known as cheongju — as well as soju.
Ramyeon, reality and reform: The Korea Herald
The rising price of everyday goods tests the public's trust in President Lee Jae-myung’s ability to manage the economy.