Thai noodle shop vows to keep 3-baht price despite higher costs

Owner Thawat Pirata said that his shop had never experienced this level of high costs and low profits due to the rising cost of raw materials since it was set up 34 years ago.

The Nation

The Nation



May 27, 2022

BANGKOK – The owner, Thawat Pirata, said on Thursday that his shop, located in the northern city’s Muang district, has never experienced this level of high costs since it was set up 34 years ago.

“Our shop has sold noodle soups at 3 baht each for over 34 years. We have never got the raw materials so expensive. The shop has lost more than 30 per cent of profits,” said the 64-year-old.

“But we will not raise the price, as we don’t want to make things worse for our customers, who are struggling to survive in this kind of economy,” he added.

Another food shop in Chiang Mai also promised not to hike prices.

Arun Sammasap, 72, owner of the Oh Rotdet rice and curry eatery in Muang district, said on Thursday that her food shop had lost almost 50 per cent of profits as raw material prices had increased by up to 20 per cent.

“But we still sell at the existing prices, THB20-30 per dish. Our customers have to save money as their cost of living is increasing,” she said.

The shop owner added, however, that if the prices of raw materials continue to rise, the amount of food might be “reduced slightly” so that the dishes could be sold at the existing prices.

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