Thai tourism ministry clarifies Tomorrowland budget, dismisses comparisons to military aid

Officials defended the budget by projecting the festival will generate over 12 billion baht in economic value and attract more than 1 million tourists.

The Nation

The Nation

         

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Festival-goers attend the 5th edition of the Winter Tomorrowland electronic music festival, in L'Alpe d’Huez, on March 17, 2025. PHOTO: AFP

August 6, 2025

BANGKOK – Thailand’s Ministry of Tourism and Sports has defended its plan to host the world-renowned Tomorrowland music festival, clarifying the project’s budget and dismissing a growing public backlash.

The ministry confirms a 1.65 billion baht investment into the festival, which it claims will generate more than 12 billion baht in economic value.

The government has faced criticism on social media for approving the large budget, with some drawing comparisons between the festival’s cost and the funding allocated for soldiers and their families.

In a press conference recently, Sorawong Thienthong, the Minister for Tourism and Sports, addressed the controversy directly.

Sorawong clarified the ministry’s position with several key points:

  • The project was initiated by the Ministry of Tourism and Sports through the Tourism Authority of Thailand (TAT), not the Ministry of Culture.
  • Thailand has secured the exclusive rights to host Tomorrowland in Asia for a five-year period, with the first event scheduled for late 2026.
  • The event is expected to attract over 1 million Thai and international tourists and generate more than 12 billion baht for the economy.
  • The festival will be primarily funded by private sector investment, with the government providing only partial support.

The minister also confirmed that the government has already set aside a separate budget to “honorably compensate” the families of those affected by recent events on the Thai-Cambodian border.

He assured the public that all government spending would be managed with the “utmost appropriateness and cost-effectiveness.”

Thapanee Kiatpaibool, the governor of TAT, reiterated the festival’s benefits, citing a feasibility study from the Thailand Convention and Exhibition Bureau (TCEB).

According to the study, the five-year festival series (2026-2030) could generate a total economic impact of over 21 billion baht and create significant domestic employment.

“Tomorrowland has a high potential to promote ‘Brand Thailand’ on the global stage,” Thapanee said. “This is a historic step for Thailand in driving our tourism industry to a global level.”

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