Thailand’s tourism rebounds as tourist arrivals hit 22 million

Nation on track to reach revenue target of 1 trillion baht as visitor numbers soar post-pandemic.

The Nation

The Nation

         

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Tourists relax along Patong Beach on the southern Thai island of Phuket on November 29, 2024. PHOTO: AFP

September 11, 2025

BANGKOK – Thailand’s tourism sector is experiencing a significant recovery, with the Ministry of Tourism and Sports announcing that foreign tourist arrivals have surpassed 22 million this year, generating over 1 trillion baht in revenue.

According to Natreeya Thaweewong, Permanent Secretary of the ministry, from 1st January to 7th September 2025, Thailand welcomed a total of 22,387,817 foreign visitors. This influx of tourists has generated over 1.037 trillion baht in revenue.

The top five nationalities visiting Thailand are:

  • China (3,163,562 visitors)
  • Malaysia (3,135,600 visitors)
  • India (1,612,386 visitors)
  • Russia (1,211,616 visitors)
  • South Korea (1,059,615 visitors)

The past week alone (1st-7th September 2025) saw 508,341 foreign tourists arrive, a 0.44% increase from the previous week. On average, Thailand welcomed 72,620 visitors per day.

The most notable rise in tourist numbers was from Singapore, which saw a remarkable 47.27% increase. T

his surge moved Singapore into the top five for weekly tourist arrivals, primarily due to the country’s school holidays. India also contributed to the growth with a 29.89% increase, thanks to long national holidays.

However, arrivals from some countries decreased, with Malaysia down 14.87%, South Korea down 6.04%, and China down 4.66%.

Natreeya anticipates that the tourist numbers will continue to rise this week (8th-14th September) due to several key factors. These include long holidays in Malaysia and promotional activities under the “Amazing Thailand Grand Tourism and Sports Year 2025” initiative.

Furthermore, the government’s “Ease of Travelling” measures are playing a crucial role in boosting arrivals. These include waiving the TM.6 immigration form and encouraging airlines to add more flights.

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