Alcohol marketing: How the forbidden became a K-pop trend
As short-form videos on YouTube promote higher engagement with audiences, idols promote themselves through drunk confessions
Park Jun-hee
Hallyu-themed Korean culture festival beckons K-pop fans in ‘The-K Concert’
Founded in 2020, the festival has been held annually to promote Hallyu, or the Korean Wave.
Pop-up stores become key K-pop marketing strategy
In recent years, the ongoing trend in K-pop is to open temporary stores in the Korean capital and showcase exclusive merchandise and content.
Enter stage right: Musical theatre holds opportunities for K-pop idols
Defying any doubts about her pop music background, Mamamoo‘s lead vocalist Solar proved herself in the titular role of “Mata Hari”, a highly-acclaimed musical.
I never thought I would be a K-pop fan. Until I was.
The writer says it’s time to appreciate idols and their songs, as their sound connects with the global community and delivers hopeful messages.
Tailoring dance steps to idols: Kasper says it’s essential in K-pop
“My biggest inspirations are artists, their songs, dance skills and what they wish to express on stage” shared celebrated choreographer, Kim Tae-woo, popularly known as Kasper.
From BTS to iKON, K-pop idols break down musical barriers
To the unfamiliar, K-pop music can appear to not much more than a product of the entertainment industry.
K-pop agencies have a denial problem when it comes to bullying scandals: Experts
Experts said agencies should take extra care when responding to bullying rumors and resist the urge to sweep everything under the rug to protect their artists.
BTS to return with new summer anthem in June
Although not much has been announced about the group’s return and the new song’s title, the company said it would provide more details on the new album at a later time.
Hybe to turn Las Vegas into ‘BTS city’ in April
In the newly-made town, fans and visitors will be able to enjoy food and beverages, shop, and experience other entertainment facilities.