May 9, 2023
BEIJING – Crowds have flocked to Shandong city in search of the perfect bite
Zibo barbecue is a phenomenon.
Short videos and social media posts have turned the Shandong province delicacy into an overnight national sensation.
People from all over China have flocked to Zibo city in recent months, ready to line up for hours just to get an authentic taste of barbecue.
The fad has sparked renewed interest in the city, and local authorities have wasted no time in seizing the opportunity to expand its reputation as a tourist destination.
City officials have taken swift action to ensure that tourists have a safe and enjoyable experience. Police officers have been deployed to maintain order among the crowds lining up in the street, while regulators have carried out food safety inspections to guarantee that quality ingredients are being used for barbecues.
The tourism bureau has even introduced new sightseeing routes and entertainment options.
The success of Zibo’s barbecue is also thanks to the city’s efforts to improve the level of its barbecue standards a few years ago.
Muyangcun Barbecue, a 30-year-old restaurant in Zibo, is packed with customers on April 22. [Photo by Cao Boyuan/For China Daily]
Firefighters patrol a street lined with barbecue restaurants in Zibo on April 22. [Photo by Cao Boyuan/For China Daily]
Diners sing together while enjoying barbecue at a restaurant in Zibo on April 29. [Photo by Zhang Zheng/For China Daily]
A waiter sends a dish of kebabs to a customer at a Zibo barbecue restaurant on May 3. [Photo by Sun Youhua/For China Daily]
An employee at a barbecue restaurant in Zibo, Shandong province, stokes a fire in a charbroiler on April 22. [Photo by Cao Boyuan/For China Daily]
A foreign diner (center) proposes a toast to a group of Chinese customers at a restaurant on April 27. [Photo by Sun Weiqing/For China Daily]
An aerial photo shows customers enjoying barbecue in a market with many barbecue eateries on March 31. [Photo/China Daily]
Yang Benxin (left), owner of Muyangcun Barbecue, prepares kebabs with his employees in the kitchen on March 31. [Photo/China Daily]