From fast chasers to drivers of national brand
“Made in Korea” products by companies -- both small and big -- have strengthened Korea‘s national brand. To further enhance the nation’s brand power, experts say brands…
K-musicals have a myriad of challenges to benefit from explosive potential
Compared to Broadway and the West End, which have become synonymous with musicals, South Korea’s musical industry remains small and stagnant at about 400 billion won (US$307…
20 years on, K-webtoons have become first movers
South Korean webtoons have emerged as a strong multiuse source that create enormous economic value not only in Korea, but also globally. The global webtoons market size stood at…
K-dramas: The making of a global breakthrough
The emergence of streaming platforms like Netflix has been the game changer for Korean dramas, in that it guarantees international exposure from the get-go, albeit just via…
150,000 flock to ‘SMTown Live’ in Tokyo
Held as part of the K-pop label's world concert tour, "SMTown Live 2022," the event marked the return of the K-pop concert series to Tokyo in three years since it was last held in…
Thailand unveils soft-power strategy to match K-pop’s global reach
The government’s Creative Economy Agency said its focus would widen from the domestic market to adapting Thai cultural identity for export to the globe.
What is behind South Korea’s growth in soft power?
The global popularity of Korean culture ranks at top in multiple measures of soft power– a phenomenon referring to “the ability to obtain preferred outcomes by attraction…
K-pop invasion: From a local trend to a global phenomenon, and beyond
K-pop has spread around the world since the early 2000s, starting in the Japanese music market and spreading into East Asian countries until the mid-2010s.
From ‘Shiri’ to ‘Parasite,’ Korean films came a long way
Around 2010, major Korean directors who gained global recognition expanded their global fanbase further by doing projects in the US with Hollywood star actors.
Blackpink’s Lisa 1st female to top Billboard‘s new chart
Her first solo single, “Lalisa”, is also the only song to stay on the chart since it was launched 41 weeks ago.