Korea’s first professor for influencers: Find your own attractiveness and they will follow you
The global influencer marketing market was valued at a record $13.8 billion in 2021 and expected to grow to $24.1 billion by 2025.
social media
Farmers find fame thanks to short video trend in China
Products associated with countryside life are increasingly popular on social media platforms as urbanites search for a countryside retreat.
New foodie trend: Ice-cream float in Mama noodle
A growing trend has sprung up in Thailand, where people have been putting vanilla soft serve ice cream in their noodles.
Japan firefighter punished for YouTube side hustle
The man's salary was cut in punishment for contravening a law limiting public workers' engagement in commercial activities.
Nine ‘well-mannered’ doggy diners capture netizens’ hearts
Nine dogs all dressed up and fully accessorised, waiting to be served at a dinner table by their owner, took Thai internet by storm.
Yogyakarta man goes viral for wishing wife happy birthday on giant billboards
Giant billboards depicting a woman appeared in several locations in Yogyakarta earlier this month.
The women thirsting over the Pakistani cricket team
The team were already celebrities but the T20 World Cup and their stellar performance has shot them to superstardom
Are you for real? Digital avatars witness an explosion in popularity
Virtual idols are growing in popularity as the metaverse concept gains momentum
High-speed train to Taiwan song goes viral
The song alludes to a ride on a Beijing-Taipei high-speed train, which was mentioned in the 13th Five-Year Plan (2016-20)
Thailand’s rise of virtual influencers born out of Covid-19 curbs
Thailand's first few virtual influencers are making waves with Thais spending an average of nearly 12 hours online