Tokyo pastry shop preserves taste, atmosphere from when it first opened in 1960s

The original building was constructed in 1884 as a charcoal shop, and the shop soon began selling bread. After the end of World War II, it began focusing on Western-style confections.

Manami Nishida

Manami Nishida

The Yomiuri Shimbun

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The atmosphere inside Omiya Yougashiten remains unchanged since the building was constructed in the 1960s. PHOTO: THE YOMIURI SHIMBUN

July 22, 2026

TOKYO – As the glass door is pushed open, the vivid blue ceiling comes into view, and the finely grained wooden walls give a sense of warmth to a long-established cake shop in the Kanda-Awajicho area of Tokyo’s Chiyoda Ward.

Omiya Yougashiten retains its stylish interior design from the 1960s and its cakes keep the same classic taste.

The original building was constructed in 1884 as a charcoal shop, and the shop soon began selling bread. After the end of World War II, it began focusing on Western-style confections.

The current building was built in 1966 during the tenure of third-generation owner Masuzo Yoshida. The shop is on the first floor. A factory, where freshly baked cakes are produced, is on the second floor.

About 15 kinds of cakes are put out on display every day. The shop’s guiding principle passed down through generations is “reasonable, but not cheap,” and many of them are affordably priced relative to their quality. The classic shortcake, which is ¥350 before tax, follows a recipe passed down through generations. The dessert, with its timeless flavor, is the shop’s highlight.

For its fresh cakes, the shop sources seasonal fruits from the market every morning. The signature fruit punch, which sells for ¥4,000, is a luxurious treat featuring a jar filled with fruit in syrup. The fruits’ vibrant colors resemble a jewel box.

The shop underwent renovations in 2021 due to the building’s age. Fifth-generation owner Yoshiaki Yoshida said he made sure not to change the shop’s atmosphere.

“We’ve been able to run this shop thanks to the support of many customers and staff,” he said. “Many customers love the shop’s atmosphere, so I wanted to preserve its history.”

While the ceilings and walls were re-paneled, the Showa-era feel of the interior remained unchanged.

At the same time, the shop has expanded its sales channels through new initiatives, such as selling its sweets at department store events or online.

“We will keep making cakes for everyone, men and women, young and old,” he said.

Omiya Yougashiten

Address: 2-4 Kanda-Awajicho, Chiyoda Ward, Tokyo

Access: A 2-minute walk from Awajicho Station on the Marunouchi Line.

Hours: 10 a.m. to 7 p.m. (until 5:30 p.m. on Sundays and holidays)

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